Case Ricoh
Slippers Kangnai home network marketing to create high-end brand – shoes, Kangnai, high-end – Footwear
HC Shoes News Network on March 4 of each period of darkness, someone to light the torch of hope.
The industry is facing a recession or in times of crisis, there are some brave some made their own attempts. officials of the government, but also introduced some policies in a timely manner, hoping to help traditional industries out of this situation, Wenzhou, Kangnai and Aokang To find another way to quickly make the transformation and modernization.
Kangnai: Airport customer
To build high-end brands Kangnai Marketing Hui Cheng, manager of business to open at the time of last year, received a phone Zheng Xiukang call from the president.
"Let's go to the airport, chairman of blocking people." Receiving calls, Cheng Hui, who ordered his subordinates, said.
This strange mission, began Zheng Xiukang ambition: he wants "Kangnai" hit create a high-end brand.
"No another brand, can be compared to other scooters pull, always in a passive position. "It is said that only spend 45 days in the hands of the average person needs three years to learn the shoemaking technology, smart people, has always taken into account to improve "Kangnai" degree mark.
To complete the task, Cheng Hui, created a research team is the issue of consumer demand for high-end group of shoe.
Thus, for some time, members this group every day Dunshou in Beijing, Shanghai, Guangzhou and other places outside the airport, address some of the heads or the appearance of "white collar" person who rushed to ask what they like to use what brand of shoes.
In many cases, were considered the "bad" deal.
"One of the goals we started looking, mainly BMW, Mercedes and other coaches high-level comes down, because the working group is exclusively male compatriots, his hand holding the camera, when we came up with them When the reaction is first guests speech warning, and some even looked at us suspiciously. "Cheng Hui recalls.
Still, Hui Zheng and his colleagues finally delivered to the president of a satisfactory report.
"To view the report, is mixed." Let Zheng Xiukang concern is customers had their own large numbers of the loss of the monopoly of foreign brands, high-end domestic market, most countries, and the joy that consumers are not taking the initiative to abandon the national brand, but its R & D and production has not kept pace with their needs.
Soon after, the "high-end manufacturing Kangnai" concept frequently appears in various media.
The spring of last year in October in the new order, Kangnai the proportion of orders for high-end products from the previous quarter and the same period in years above have improved significantly. 2009 Market Sales data show that sales of premium products Kangnai share, compared with the same period last year Last, an increase of about 10 percentage points. About the Author
I am a professional editor from China Product, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
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Case Study – Ricoh
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USA Gear FlexArmor Protective Sleeve for Canon Powershot SX130IS , SX150IS , G12 and More **Includes Memory Card Reader** $9.99 Easy and Portable Protection for Your CameraDurableDense neoprene material provides high-impact protection against bumps, drops and shock. Scratch resistant interior keeps your camera’s surface looking like new. Stretchable design conforms to your camera’s dimensions, providing a snug and secure fit. VersatileCompact and lightweight design offers portable protection for your camera. Built-in durab… |
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